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ABOUT

Welcome to my blog: Social Mantras!

I am a Digital Marketing Consultant, Communication and Public Relations professional with more than 20 years of heterogeneous experience from various industries. I help people especially solopreneurs, startups, and small business owners to establish their Personal Branding, utilize the digital and traditional platforms to increase their online presence, and grow their business by incorporating and executing effective social media and communication strategies.

Although experienced across all traditional and digital channels, my expertise and niche is Social Media Management, Content Creation & Marketing, Personal Branding & Communication Strategy, Copywriting, Website Strategy, Integrated Digital Marketing & Public Relations. I enjoy sharing knowledge, creative ideas, inspiring success and believes in authenticity, self-motivation and creativity.

I have been handling projects for various niches, genres, and industries as given below:

  1. Medical and Healthcare – mainstream and alternate medicine.
  2. Wellness and Fitness
  3. Lifestyle
  4. Supply Chain Management
  5. Social Impact (non-profit/NGO/for-profit)
  6. E-commerce
  7. Travel and Tourism
  8. Events and Hospitality
  9. Art & Photography
  10. Nature & Environment

Since my childhood, I always had a keen interest in observing and reading about human behavior, body language, and various communication styles. It has helped me to interact with people from diversified cultural, ethnic, social, and religious backgrounds during my vast travel in India and other countries. I still feels like a student on this earth and believes that learning is a never-ending exercise. If not working, I can be found reading or writing, cooking for my family, on hills for trekking on weekends, or making upcycled/recycled art pieces from waste objects. My recycle art can be seen at Trash2Table. I love nature and cares for the environment, animals and the underprivileged section of society.

Find out more about me at my LinkedIn profile. Visit my blog: Social Mantras, on various topics on digital marketing or my blog: Personal Branding by dk, a dedicated blog on various topics of Personal Branding.

Mission

I would like to help you utilize digital and social media platforms as an open-ended marketing tool. Let your audience/clients find you, and you continue to find your target audience through various modes and mediums to grow your online presence, business and have high levels of web traffic.

I wish to help start-ups, solopreneurs, and small businesses to establish and increase their digital presence and grow their personal branding and business.

What can I Do

Process

01.

Website & Social Media

Audit of website and social media platforms are done to discover your previous on-line projects and performance. It is followed by research about your current standing on social media platforms. In case you are a start-up, we can also manage and do website hosting, design, and development (WordPress) for your business along with starting and establishing your social media platforms. 

02.

Research & Marketing Strategy (Competitor Analysis)

Before we do competition research, we define the area of improvement to reduce the gap between the expectations and the reality on all social media platforms about your product, services, and target audience.
03.

Audience Persona & Market Segmentation

Once we discover and define what is to be done, we discuss what you want to do and accordingly learn about your target audience and their persona. We design a social media marketing plan as per the segmentation of the market for you. It includes the choice of the right platforms along with communication and content strategy.
04.

Communication Strategy

It involves both ways of communication, as to how to be found by your audience/clients and how do you find your target audience. We develop customized communication and digital marketing plan for your product or services for all the platforms. It involves what to share, on which platform, and how to share.

05.

Content Strategy

It involves complete planning, creation and marketing of the content as per the niche and platform.  We create authentic, engaging, enriching, valuable, and informative content for all digital and traditional communication.

06.

Implementation & Management

Once you are satisfied with the planning and solutions, we will implement the same to start the project and online marketing. We will work closely with you or your team to ensure that they are completely familiar with the details.

Why Choose Us?

There are many consultants to choose from, with a lot of experience like us.  Why we feel we are different, because, we don’t believe in creating links but trust in creating relationships. 

Choose us because:

We offer service that is not a ‘one size fits all’ solution and we understand that you need a personal branding that’s consistent. We’ll work with you to create this for you.

We specializes in helping solopreuners, small business owners to grow their businesses online. We do things a little differently. Rather than being a content mill, we take a strategic and communicative approach that sets us apart.

We belive in authenticity and sincerety in our work too.

We give importance to the quality of work we deliver as compared to the quantity, still, it is significant to share the numbers and I am confident to keep on adding.

25+ Years of Experience

15+ Industries

15+ Communication Styles

15+ Platforms